Bites & Brews Laneway Party

Celebrating one of Brisbane's iconic hotels with great local craft beer, street food and live music.

The Shafston Hotel engaged Follow to produce a Brisbane focused outdoor festival concept that would attract new customers to the pub and further position it as being a cracking pub for locals and visitors alike.

The result was the creation of the first ever Bites & Brews Laneway Party; a culmination and celebration of the best craft brews, gourmet bites and local bands that the sunny South East has to offer.

Starting at midday on Saturday 28th February and kicking-on well on into the night, the iconic Brisbane hotel along with its surrounding laneways were transformed into a free outdoor boutique foodie festival, boasting deliciously cold craft beers, cider, wine and cocktails, as well as some of Brisbane’s finest gourmet food trucks.

With a stellar line-up of diverse, live music talents to add to the vibe, the campaign was an overwhelming success with over 5000 incremental customers attending the event.