Working closely with the Boggo Road project team from Leighton Properties we developed an overarching digital strategy that integrated with their overall media and marketing plan.
Executing the strategy included creating all digital elements needed to support the marketing campaign. This involved:
- Online advertising
- Email marketing
- A series of campaign landing pages
- Full campaign site
The website was developed on a responsive framework and we created a customised module that seamlessly transfers all online form entries directly into the Leighton Properties CRM.