Drovers ID

Influencing farmers to buy online and buy direct.

Drovers ID contacted us to aid with their overall marketing strategy and to drive market share in the NLIS cattle and sheep business. Working with their team, we have aided with key campaigns, resulting in increased average order and awareness in key markets.

Starting from the ground up, and with fresh eyes, we worked with the team at Drovers to understand their business, their customers, and the category. Without prior knowledge of the industry, we were able to recommend strategies and tactics that had not previously been considered. Matching this with the years of industry experience from the Drovers team, we collaborate on ideas to drive market share.

We have successfully launched 3 key radio campaigns, introducing premium and relevant value add’s to the products offered, and strategically managed their google adwords – all designed to increase average order size. One of our sheep tag radio and press campaigns were so successful, they had trouble keeping up with demand!

We have developed the brand position and marketing communications for their new innovative product, the TurboTAG and aid with website user experience, website design and development, strategic advice, and graphic design work.