The Leda Group engaged Follow to reinvent the online presence for the iconic Riverlink Shopping Centre. Sister centres, Morayfield and Victoria Point, were also seeking a new design and better functionality, so we extended the project to deliver not one, but three, extremely functional new shopping portals.
Our work encompassed rebranding, retaining existing logo marks to maintain a connection with the centres’ history, while arriving at a modern new look that creates instant connection with the centre offerings.
Follow have helped us to relaunch an exceptional new website, complete with our new branding and our customer loyalty scheme. This is incredibly impressive given the challenging timescales we had set for the project. We’re looking forward to working with them on the next phase of our site.
Karen Karageozis
Marketing Manager
Leda group
Campaigns
Follow excels at uncovering key points of difference within brand offerings, while leveraging our experience as retail campaigners in the shopping centre sector.
Loyalty app
As we unveiled a great new look for the Leda Group’s centres, we combined design with leading edge functionality available through a custom-developed shopping centre portal solution. We integrated these new capabilities with a roll-out and activation of the brilliant Norbit loyalty and rewards app.
Outcomes
Our team thrives on solving complex challenges while under pressure, with a focus on our client’s customer experiences. All in all, we couldn’t be happier with the result. A real jewel in the crown of their regional retail offerings, the Leda Group’s new websites and activations take things to the next level.
